The Show Must Go On: Cirque Du Soleil's Recession-Proof Formula

According to Daniel Lamarre, president and chief executive officer of performance troupe Cirque du Soleil, whose shows still play to sell-out audiences, he is confident that his company will ride out the recession. In the past when there was an economic crisis, people are turning to entertainment because you just want to forget about your problem and you're looking for hope and you're looking for distraction.

Provided by: INSEAD Topic: CXO Date Added: Jan 2011 Format: Webcast

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