Social Enterprise

There's An 'I' In Twitter, But It's Not About?

Date Added: Jan 2010
Format: Webcast

Guy Kawasaki, founder of alltop.com, explains that business owners should use Twitter to share information that their customers want to learn. In this webcast, he discusses how tweets must be made relevant to what the follower truly cares about, and not the minutiae of the day-to-day life of the business owner.