Date Added: Jan 2010
The first part of the Webinar, entitled "The Scoop on OTT: Prices, Devices and Market Slices," will be presented today (Wednesday, October 21st, at 2:00PM Eastern/11:00AM Pacific) by Michael Greeson, TDG's principal analyst, and David Jordan, Rovi's VP of marketing. It is expected to last around 45 minutes. Through TDG's research, the attendee will gain insight into the growing consumer demand for alternative, over-the-top TV services and market dynamics. The attendee will also learn about Rovi's latest CE media guide solution - called 'Total Guide' - which brings Internet, broadcast, and personal content together into a single interface." "The growth of over-the-top TV services is inevitable, yet the competitive threat posed by OTT video services is not widely recognized," Rovi and TDG state in their promotional materials for the Webinar. "It is imperative for companies in the home video value chain - whether focused on hardware, services, or content - to understand the market. Participants who stay for the entire Webinar will also be entered into a prize drawing for a 32-in Sony LCD TV.