Emerging Tech Investigate

Turning An Idea Into A Business

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Executive Summary

Groupon is a website that features a unique coupon every day. However, the deal becomes valid only if a minimum number of people purchase the "Groupon." Andrew Mason, founder & CEO of Groupon, says he came up with the idea of a "Group-action platform" website while still in grad school. It would be called "The Point," and Mason tells Business Insider CEO Henry Blodget that he made some common entrepreneurial mistakes such as taking too long to launch the product.

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