Understanding Markets Key To Globalization

Even as some multinationals are still mulling over their China strategy, others like Siemens had been laying the groundwork in China a long time ago. Today, Siemens is still on track with its China strategy, due in no small part to its early entry. The time invested has also helped the company better appreciate the complexities of the Chinese market.

Provided by: INSEAD Topic: Big Data Date Added: Jan 2011 Format: Webcast

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