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Executive Summary

How to manage brand assets such as product images, corporate videos, and marketing collateral? What does it take to automate the creation of those assets, and make them available instantly - wherever and whenever they are needed? With the EMC Documentum Brand Management Solution, one can easily manage, extend, and build brand value while ensuring a consistent message across all of the marketing distribution channels. The attendee will learn how to strengthen the brand and improve the customer experience. The presenter shows how to quickly and easily find, manage, and transform digital assets for delivery to multiple channels, as well as ensure that those assets adhere to brand guidelines.

  • Format: Webcast
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