Using Webinar to Engage Prospects

Watch Now Date Added: Jan 2010
Format: HTML

Webinars can reach a huge number of potential sales prospects in a matter of minutes. But, the time and effort it takes to produce a Webinar that gets people engaged and involved starts long before the audience signs on and continues even after they have signed off. Listen in to this TechRepublic Webcast to hear presenter Ken Molay, President, Webinar Success discuss how to ensure that the audience for your next webinar shows up, participates, and takes action, including:

  • Successfully climbing the "ladder of engagement" for creating and producing a Webinar that reaches sales prospects, from targeted pre-event planning to effective post-event follow up
  • Tips for creating landing pages and promotional materials that will engage, not alienate, your audience and boost click-through
  • Effective methods for grabbing your audience during the event and giving your Webinar the feel of a dynamic live event
  • How to use interactivity to help participants feel "noticed" and add value for each and every audience member
  • How to make your Webinar an effective shared group experience that drives the audience to participate and take action, even after the event is completed
If you're looking for ways to turn your webinar audiences from passive observers into active participants?that just might turn into customers?this Webcast gives you the tools to get started. Keep your next webinar audience engaged from promotion to follow up: Listen today.