Date Added: Feb 2010
"There is no secret recipe" - The Van Leeuwen Artisan Ice Cream Rule. Ben Van Leeuwen combined the nostalgia of the ice cream man with the sophistication of high quality ingredients to create his company, Van Leeuwen Artisan Ice Cream, ice cream for adults. In an episode of Small Business Rules, the former Good Humor ice cream truck driver says he understood mobile vending and felt really good ice cream out of a truck was a perfect idea. Less than two years later Van Leeuwen includes 5 trucks serving gourmet coffee, homemade treats, and of course, ice cream.