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Organizations must put consumers at the forefront of everything they do. From customer service, to product development, to sales and marketing, “customer centricity” is the main objective. Video game retailer GameStop has always consistently been at the cutting edge of customer-centric strategy. From its innovative customer loyalty program to its pioneering product trade-ins, GameStop has made it clear that the consumer owns the retail conversation.
To learn more about how your organization can improve its dedication to consumers, watch this video: Conversations on the Future of Business: Customer Centricity. In this dialogue, Ashley Sheetz, CMO of Gamestop and ZDNet Editor-in-Chief Larry Dignan explore the following:
- Gamestop’s wildly successful PowerUp Rewards Program
- Consumer demand in the ever-changing gaming industry
- Cultivating lifetime customers from an early age
- Format: Webcast
- Size: 5.58 KB