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Organizations must put consumers at the forefront of everything they do. From customer service, to product development, to sales and marketing, â€œcustomer centricityâ€ is the main objective. Video game retailer GameStop has always consistently been at the cutting edge of customer-centric strategy. From its innovative customer loyalty program to its pioneering product trade-ins, GameStop has made it clear that the consumer owns the retail conversation.
To learn more about how your organization can improve its dedication to consumers, watch this video: Conversations on the Future of Business: Customer Centricity. In this dialogue, Ashley Sheetz, CMO of Gamestop and ZDNet Editor-in-Chief Larry Dignan explore the following:
- Gamestopâ€™s wildly successful PowerUp Rewards Program
- Consumer demand in the ever-changing gaming industry
- Cultivating lifetime customers from an early age
- Format: Webcast
- Size: 5.58 KB