Why Social Media Are "Absolutely Crucial" To Businesses

Social media are "A crucial way for consumers to make a decision before purchasing. They'll do searching and they'll often end up on blog sites or forums. And for somebody in a business-to-business company, considering the services or products of a business-to-business company, will look at the reviews. They will research and look online and often again what they will end up on is social media websites."

Provided by: INSEAD Topic: Social Enterprise Date Added: Aug 2010 Format: Webcast

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