Why the Secret to Loyalty is Customer Experience

Exceptional customer service experiences are essential for growing and sustaining competitive differentiation in today's market. With this philosophy, this Oracle video delves into "why the secret of customer loyalty is customer experience". Customers were asked what makes a memorable experience that causes them to remain loyal to a brand... But also on the reverse, hear what customers had to say that causes their loyalty to be easily lost.

Provided by: Oracle Topic: Tech & Work Date Added: Oct 2012 Format: Webcast

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