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It has been often said the Internet has leveled the playing field, notably so in the world of eCommerce. Without the need for a traditional store front (employees, insurance, or all the other sundry demands of maintaining a physical presence), a merchant can very quickly begin selling compelling products. The Internet has also leveled other barriers to entry. Costly advertising in Yellow Pages, newspapers, or magazines has given way to cost free search engines, email campaigns, low cost banner ads, or other online promotional schemes like Google AdWords. However, all merchants, online or offline, face the barriers presented by consumer psychology. This paper seeks to enumerate ten major barriers facing eCommerce and proposes generalized solutions in terms of both a software solution and technique.
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