Business Intelligence

10 Fatal Mistakes Most Small Business Owners Make

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Executive Summary

Many of us who become small business owners - either intentionally or quite by accident due to a lay off or downsizing - don't have any formal marketing training. But to have a successful business, you simply must learn how to market effectively. Marketing is the beginning of the funnel that ends in cash flow for your business. Given that, part of planning for the future is looking back so you do whatever you can to avoid making the fatal marketing mistakes a lot of your predecessors have made.

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