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A solid brand position is rooted in a passionate commitment to the customer. What do you believe about your industry, product or service? What possibilities are you creating for your customer? What's your customer's burning issue and in what ways does your company solve it. Get on your soapbox, speak and write passionately about it and your ideal customer will be drawn to the message. If it's been more than three years since you've updated your site - it's time to take a fresh look. Have you started a blog? These days, web sites and blogs are almost interchangeable.
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