Social Enterprise

10 Reasons Twitter Might Actually Matter

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Executive Summary

For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience everything from updates written by witnesses of global tragedies to behind-the-scenes gossip from Hollywood. But is it actually useful for a small business? This paper explains about ten real business uses for one of the most blindly praised social media tools today.

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