Social Enterprise

10 Small Business Lessons From Zappos

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Executive Summary

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer service team, Zappos has a model that many are trying right now to replicate.

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