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Before they even celebrate Halloween, online marketers are kicking off the holiday marketing season! What's in store for retailers? Just like last year, shoppers want bargains. The eMarketer's report for 2010, "Online Holiday Shopping Preview: What Retailers Need to Know," found almost 43 percent of consumers say they would only buy gifts that were on sale. They are also prone to shop around, with 36 percent saying they plan to comparison shop. For these customers, "Free shipping" or "Special holiday discount" motivates them to purchase.
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