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10 Tips for Effective B2B Email Marketing

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Executive Summary

Email Marketing is fast becoming one of the leading forms of marketing. According to Jupiter Research, spending on email marketing will reach $1.1 billion in 2010, growing at a compound annual growth rate (CAGR) of 4.5 percent. If The marketing plan does not include email marketing, it should. Even if one is already using email marketing, there may be ways to increase its effectiveness. This paper covers 10 tips to help one implement an effective email marketing strategy. Email marketing is permission-based marketing. Not only is it a good business practice to obtain permission from the customers to market to them via email, it is also the law.

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