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This paper outlines barriers to effective performance management, and the IBM Cognos corporate performance management solution, which provides reporting, scorecarding and analysis, and integrates and coordinates the decision-making process, freeing up technological and financial resources, as well as sales and marketing personnel, to maximize revenue and market share. This paper presents a number of practical ways in which one can begin the alignment process in the sales and marketing departments - two high-profile and high-impact areas that have a significant impact on the company's bottom line.
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