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The challenge with starting green transportation initiatives has always been lack of buy in. In the past, environmentalism was often viewed as a political issue rather than a matter of good business practice. Fortunately, attitudes are changing. Going green means finding ways to minimize fuel consumption. While many organizations already have a fuel management strategy, in most cases they haven't exploited every opportunity for saving money. The three specific areas you should explore are your maintenance practices, driver behavior, and route planning.
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