Project Management

11 Effective Strategies Apple Uses To Create Loyal Customers

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Executive Summary

When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty.

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