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Want to generate referrals without spending money? Start by considering the motivation of those who generate referrals, who will most likely be satisfied customers or industry colleagues. These people don't really care so much about promoting your business. Instead, the best kind of referrer wants to solve a problem for a friend or mutual customer. Your mission, then, is to convince potential referrers that your business will perform as expected in the best interests of the persons or businesses being referred.
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