Project Management

15 Reasons Luxury Brands Must Be On Twitter

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Executive Summary

When searching recently for luxury hotels to recommend to a friend planning an upscale event, the author was surprised to find that many are not yet on Twitter. In fact it's not just fine hotels; many luxury product and service brands are just not where a growing number of online users are. Success certainly loves speed, so it might be time to get started. There are few better tools for enhancing your client and customer relationship-building efforts than Twitter.

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