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Everything comes down to the people you hire to run your company, Branson said. Those running the company have to love it, and they also have to believe in the products you sell. The CEO must care as much about the cleaning ladies and switchboard operators as well as the company's other directors. The Virgin Group tries to maintain an equal number of men and women on its boards and in it's staffing. Too often corporate boards are overwhelmingly male, Branson said, but he believes companies benefit from a more equal split.
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