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Word of Mouth Marketing: How Smart Companies Get People Talking. The revised edition has plenty of new stuff in it: New case studies, new worksheets, and new chapters about B2B word of mouth and how to deal with negative feedback. But what struck the author as a paged through the revised edition was how solid the original was, especially for small business trying to figure out how to generate good buzz. Andy's book remains an easy-to-read, digestible primer: You can read it on a Saturday afternoon, and start implementing stuff on Monday.
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