2002 Best Merchandising Ideas: Blue-veined Cheeses

Normally, the appearance of blue mold on a product would be a signal that something was amiss. No doubt that was the first reaction of some lonely shepherd who discovered that the bread and cheese he had left in a cave had undergone a metamorphosis. His second reaction upon tasting the now blue cheese was probably more akin to what Edison felt when he turned on the first light bulb. Today's blue-veined cheeses are important assets in the cheese case, and although the methods for producing them seem more sophisticated and scientific, the actual transformation process is really quite similar.

Provided by: Gourmet Retailer Topic: Software Date Added: Aug 2002 Format: HTML

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