2002 Best Merchandising Ideas: Blue-veined Cheeses
Normally, the appearance of blue mold on a product would be a signal that something was amiss. No doubt that was the first reaction of some lonely shepherd who discovered that the bread and cheese he had left in a cave had undergone a metamorphosis. His second reaction upon tasting the now blue cheese was probably more akin to what Edison felt when he turned on the first light bulb. Today's blue-veined cheeses are important assets in the cheese case, and although the methods for producing them seem more sophisticated and scientific, the actual transformation process is really quite similar.