2004 State of the Industry
The past year has been challenging for many beverage categories, but overall, the industry has faired well. Soft drinks continue to be the largest beverage segment and have had perhaps the most difficult time of any beverage category. Soft drink companies have worked to maintain positive results during a time of job cuts, reorganizations, school vending controversies and a very public fight against obesity. Sales of regular cola brands have been flat, but flavors and diet soft drinks are providing a boost for many soft drink manufacturers, according to Information Resources Inc. and AC Nielsen.