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Until recently, the technology sector has been somewhat immune to economic swings, thanks to the global nature of its business and an increasing focus on providing backbone components for consumer products. Technology companies may be able to offset some of the growth challenges they face in 2009 by identifying revenue opportunities in niche markets that might not have been as interesting when revenue was more robust. For example, if a company had been focused on the financial services or automotive markets, executives may want to switch to media or telecom, where digitization is having a profound impact on revenue opportunities along the entire technology value chain.
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