Date Added: Jan 2010
The fight for preeminence among search providers is likely to be fierce in 2010 and for years to come. In the mid-term, just one or two players may dominate the space, but the contest is unlikely to be settled in 2010. But within three years or so, the gap between the leading players and those lower down the food chain may have become extremely hard to bridge. The central role that search is expected to play in future mobile platforms implies that arrangements to share revenues will likely be key to successful business models.