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The paradigm of productivity has changed, and that's one of the reasons unemployment has remained high, and the recovery will be prolonged for most companies. As recovery starts in full force, this will change, and companies will start expanding in their resources utilization and investments in general. There's strong empirical and quantitative evidence that many quick fixes are not sustainable; further, many companies that over-relied on quick fixes will likely lose market value over the mid to long-run, compared to companies that addressed their situation more strategically and systematically.
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