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It's clear that social media will continue to grow in importance for online retailers. Now is the time to map out a strategy that allows you to start slowly, listen to your customers, and expand your presence. The possibility for interesting initiatives in social commerce is immense. Start simple, learn, and iterate around your offering to add more features and value over time. As the authors begin to wrap up development efforts for the holiday lockdown, the conversation often get into conversations with the partners about strategies and priorities for 2010.
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