Presentations

2013 CRM BENCHMARK REPORT - The Numbers to Build a Financial Business Case for CRM

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Executive Summary

Companies continue to invest in CRM technologies because they deliver significant return on investment. As many companies look at their second and third CRM deployments, decision makers need to understand the trends shaping the future of CRM as well as how to build a credible and achievable business case. Nucleus's CRM Benchmark Report provides all the numbers needed to build the business case for the three core pillars of CRM: sales, marketing, and customer service automation.

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