Tech Industry

3 Marketing Pet Peeves

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Executive Summary

Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the prevalence of "Social spam," which includes an alarming array of irritation: Facebook wall spam, or spammy Facebook private messages from "Friends" who connect there only to broadcast their stuff; misguided Twitter Direct Messages; blog comment spammers; bogus blog trackbacks; and so on.

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