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Pleasing all the customers on the list could very well be impossible, mainly because everyone is different and what is good or motivational for one customer may not be to another. However, if one follow these three simple steps: "Stop Trying To Sell To Your Customers, Make Their Purchase a Sure Thing, and Make It Easy" one will find that one can create very loyal, life-time customers that will make the business prosper even in the worst of times.
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