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How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be tempted to minimize the answer to this question. After all, unless you are in a handful of industries such as security systems or breaking news media, chances are you don't see your business in terms of how you notify your customers about updates or changes. Yet if you sell a retail product online, the notification that it has shipped to your customer is pretty important.
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