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Small business owners are smart, savvy and creative. This is, oftentimes, what causes more confusion with prospects. Let's use an example to make it clearer. Imagine you're at a networking event and you're talking to someone who could be an ideal client. You're really focused in on them. You're listening carefully to their every word. You begin to realize they're not talking about their business, but about their life. You may think to yourself, "Yeah, yeah, we're all really challenged economically right now in the personal lives, but how's your business doing?"
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