Date Added: Sep 2010
The options for small businesses to market their products and services online are numerous. In fact, many marketers' efforts to promote online are fragmented and can result in significant waste of effort and a disconnect with customers. In the mix of online marketing tactics, SEO and PPC have been rated the most effective for conversions and ROI. In the search engine marketing game, relevance is essential for improving marketing effectiveness. Better understanding your customers, the keyword searches they use and the offers they're most likely to respond to are the key to making your online marketing more targeted and successful.