Social Enterprise Investigate

3 Ways To Use Your Blog To Upgrade Your Rolodex

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Executive Summary

Businesses use blogs to meet many business goals. Some use their blog to build thought leadership in hopes of getting a book deal or increased media attention. Others use their blog for research and development purposes to ensure that they're giving their customers the products and services they'll pay for. However, many business owners don't know that they can leverage their blog to plump up their Rolodex and rub elbows with people they'd like to get to know.

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