SMBs

31 Exceptional Strategies For Marketing To Today's Woman

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Executive Summary

Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the experience. Sell the personality of the company, and you will attract women. Women who are brand name buyers - It's not that they don't love a good deal, but overall, women buy a brand name. Companies targeting women need to brand themselves in their niche market.

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