Mobility

4 Key Trends For Marketing In Real-Time

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Executive Summary

With the proliferation of smartphones and other mobile devices, customers are finding and exchanging information in more channels than before. For business owners, this can mean a range of considerations, from, at a minimum, taking a look at how you can optimize your website for mobile, to how to use existing mobile messaging platforms or develop your own application. With the rise in mobile marketing, there is also an increase in demand for recognition based on location. Through technology, customers can share where they shop, eat, and other activities - and brands can reward their loyalty.

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