4 Keys to Customer Analytics

Unifying your data gathering, storage, analysis, and reporting with one powerful platform can help you understand the customer journey and build better experiences.
This video infographic explores the inefficiencies created by siloed customer data and outlines the steps needed to achieve unified views and deep, insightful analytics. It illustrates the ways data may be combined to create a holistic view of the customer journey, then leveraged to improve sales and drive higher levels of customer satisfaction.

Provided by: IBM Topic: Data Management Date Added: Oct 2016 Format: HTML

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