Date Added: Mar 2010
Most business owners feel one of two ways about projections. Either they feel projections are worthless because they cannot predict the future, or they feel projections are a mechanism to make radically optimistic assumptions that are not grounded in reality. These attitudes lead to meaningless planning activities for the future. What if there was a way to make planning for the future and financial forecasting meaningful? Better yet, what if engaging in such activities could actually create a strategic competitive advantage for your business? Yes, what if projections became a way to beat your competitors?