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When most internet marketers think of earning money online with information products, they think about the money they'll make from selling their first product (report, ebook, software, audio, or video package). However, while the sales that are made on the front end are very nice, you can dramatically increase your income by making additional offers during the check out process - which is known as the back-end. A One Time Offer (OTO), is an upsell or larger package that the buyer will have the opportunity to buy while purchasing your original product. They will have one chance to buy something at a discounted or special price.
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