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Even though YouTube has been around for years, few brands have been able to set up shop and use the platform for successful marketing purposes. Common business mistakes include letting the channel get stale, using it only for campaigns, diverging from the brand, and too much focus on trying to create one hit wonders. YouTube does, however, offer businesses the opportunity to reach consumers who want information about products and services. And you can reach them so long as you avoid those common mistakes, focus on continually creating resourceful content, and create content for all existing and potential customer needs. To get started, this paper gives four tips to market your business on YouTube.
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