Date Added: Jan 2010
From a marketing perspective, consider social media as an enhanced, more touchy-feely version of CRM. Hopefully you are already running an effective email marketing campaign and properly communicating with your database of customers. These days you need to run several mailings lists. Your Twitter, Facebook, YouTube, etc., all have fans, followers, and subscribers. Just like with your email list, your social media-based customers and potential customers need to be communicated with on a regular basis. They need to be entertained, supported, and rewarded.