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SFA (Sales Force Automation) can help one prevent problems the sales force encounters every day. SFA won't sell their products for you, but it will help salespeople sell more efficiently, more productively and with greater customer satisfaction. With SFA, one can marshal resources and apply them to sales efforts in a coordinated fashion. SFA lets you easily combine all customer information, history, past orders, present outstanding problems, latest inventory information and everything else you have into one unified view of a customer's relationship with the company.
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