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The social web isn't just a checkbox. It's a set of rich tools that can boost your business's sales effectiveness, and reduce your churn. When used with good intentions in mind, the social web is one of the most powerful means of connecting with your customers and prospects. If you wanted the simplest of social strategies to execute, here it is: extend your listening, your media making, and your customer service efforts into the social web. Listen / Publish / Connect. That's the simplest of all social media strategies.
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