Date Added: Jun 2010
In the never-ending quest for innovation, companies of all sizes focus their combined knowledge and experience on generating big ideas that could translate into competitive advantage. Unfortunately, bright ideas have a tendency to blind us from reality. While enterprising companies introduce an impressive and steady flow of new products and services, bankruptcy records and clearance sales document the roster of unsuccessful innovations. Look closely and you'll find boundless creativity in the development of innovations. You'll also find a baffling repetition of proven methods to mess them up. History repeats itself, especially in business.