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Optimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic. Every SEO expert will start with this kind of research as the foundation. The problem is that competition of these phrases can be fierce and keeping up with changes and trends is tough. Smart marketers are digging deeper and deeper into the emerging heap of real time search data and finding golden opportunities to grab trending topics, news, and unique ways to create and optimize blog posts, videos and web pages based on the conversations that are hot and happening right now.
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